It may be shocking to hear, but yes it is true! Exotic car sales are revving up. The economy may be struggling to fire on all cylinders but it seems as though the “1%” are doing just fine. It’s not just the United States that is seeing this market grow. According to CNN.com, the global sales of exotic vehicles are on the rise (Valdes-Dapena, 2014). Partly, these heightened sales are due to the fact that China’s wealthy are just now getting much easier access to these beautiful machines.
With 2013 over and done with, Lamborghini says that they sold a whopping 2,121 vehicles globally last year. According to CNN, this is the third straight year Lamborghini has had a sales increase! The Italian company currently sells only two different vehicles, one – the 700hp, $400,000, Aventador and the other, a more modest 562hp, $225,000, Lamborghini Gallardo. CEO, Stephan Winkelmann mentions that the United States continues to be the number one buyer of these high-priced cars (Valdes-Dapena, 2014). Personally, I would not be shocked to see the sale numbers increase yet again at the end of 2014 due to the release of the replacement Gallardo and a rumored SUV is in the making!
Need an exotic vehicle that can carry more then two people? And do it in opulent style? Well it seems the wealthy are in need of that. Rolls Royce, the fancy and sophisticated sister of BMW is also recording high sales. The very highly regarded brand sold 3,630 voluptuous vehicles this past year (Valdes-Dapena, 2014). This marks the fourth year in a row that the company recorded record sales numbers. Look for the new two-door Wraith, which seems to be the hottest car on the market for the wealthy who want to arrive in style.
The other luxury company to roll out of England is Bentley. They too recorded sales of more than 10,000 cars last year alone. Wolfgang Schreiber, the CEO of the company says that most sales come from China and that he expects them to continue to drive up sales in the coming years.
Yet again, it’s another company from England that is setting records. Aston Martin, has seemed to capture a huge audience of James Bond wannabe’s. The company sold 4,200 cars in 2013 (Valdes-Dapena, 2014). The British super car maker hasn’t seen numbers like that in nearly six years!
Heading back to Italy, Maserati sold 15,400 cars last year (Valdes-Dapena, 2014). Compared to every other exotic company listed here, Maserati offers the most “affordable” cars. The company even lessened its exclusivity and has released the Ghibli which will set back the buyer at least $66,000. This is the new entry-level vehicle and is meant to rival BMW and Mercedes. If you don’t want to be driving around in car that’s less than $100,000 please don’t worry as you can still buy an MC Stradale for $155,000!
If you’re curious as to why Ferrari didn’t make the list it’s because they’re actually cutting down on production. No, they’re not short on money. They just think that even if you have a few hundred thousand dollars to drop on a car, you should still have to search hard to buy a Ferrari.
With an inconstant global economy right now, who knows whether or not exotic car sales will continue to rev up in the coming years. I certainly would not predict that any of these companies will mass produce their vehicles. They will always hold their place in society as rare, exclusive, and of course exotic!
Valdes-Padena, P. Exotic Car Sales Surge to Record High-Except Ferrari. CNN.com